What we do / Internet Marketing

Service Description

You can no longer expect a site to be visited if no marketing takes place. If you haven't allocated some of the website design budget to marketing of the site, you can't expect to get many visitors to it.

Our Internet Marketing services are designed to compliment or even replace your Internet strategy. From idea to profits. We can guide you through the whole process:

1) Identifying possible target markets
2) Analyzing best approaches in reaching the market
3) Planning and implementing marketing campaigns
4) Measuring and adjusting campaigns for maximum performance

Some of our most commonly used Internet Marketing tools include:
- Search engine registration
- Keyword purchasing in search engines
- Strategic Linking
- Viral Marketing
- Banner design and placement

Although you can request any of these tools specifically, we recommend combining them. Combining them with offline activities can also prove worthwhile. During our consultation process we will be able to judge what tools would be most suitable to achieve your business objectives.

Search-Engine Registration

1. "85% of internet users use search engines to find the sites they want"
2. "Search engine listings are the number one way to generate traffic on websites"
3. "169,400,000 people in the US access the internet. 92% of these people query search engines"

1 - Georgia Institute of Technology, 2 - WebCMO, 3 - Nielsen-Netratings

We always recommend our clients that they register in search-engines. It's an inexpensive method that helps people to find your organization and its products. Getting visits from search-engines also means that the visitors are interested in your content since they actually searched for your content. You can't get more qualified traffic to your site than that.

We divide our search engine registration services into four.
1. Guaranteed listings for Taiwanese search-engines
2. Guaranteed listings for Global search-engines
3. No-guarantee listings for Taiwanese search-engines
4. No-guarantee listings for Global search-engines

Most search-engines will offer guaranteed listings if you are willing to pay for it. If you don't pay, you may have to wait 6 months to get listed, or never ever get listed. You can only try.

1. Guaranteed listings for Taiwanese search-engines
We can guarantee that your site gets listed in Yahoo! Taiwan, Openfind, MSN Taiwan, PChome and Hinet.

2. Guaranteed listings for Global search-engines
Search engines can take up to six months to refresh their indices. We submit your site to the FAST and Inktomi indices for guaranteed rapid inclusion and spider refreshes every 48 hours.

The FAST and Inktomi Network includes the following search-engines: MSN, Lycos, AllTheWeb, Excite, HotBot, Dogpile, Metacrawler, T-online, ItaliaOnline, Infospace, Webcrawler, Terra.com, soneraplaza, Goo, Bluewin, Blue Yonder, About.com, Overture, Looksmart and more...

Keyword Purchasing

One of easiest ways of getting noticed in search-engines is being on top. This can be arranged by buying keywords. For example, if your business is exporting mountainbikes you may purchase the keyword 'mountainbikes' in Google. Whenever someone does a search for this keyword, your website will be listed on top of all others.

Keywords can be purchased at almost any search-engine. We can help you find the right search-engine for the market you wish to target, track the results and adjust the campaign for maximum performance.

Strategic Linking

A certain way of getting traffic to your site is through links from other sites. This can be directories, but it can also be business partners, news sites and consumer sites.

Since search-engines rank websites by the number of links to the site to see how popular they are, having many links to your site also means that you can improve your search-engine rankings.

BlueTree can examine the industry of your business and find opportunities to be listed in industry portals, business directories, government export and import assistance sites, contact databases and many more places.

Viral Marketing

Viral Marketing can be described as word-of-mouth via the Internet. Usually spread by email or by publicity, it can bring an incredible amount of traffic to your site.

Some examples of successful viral marketing include Hotmail, John West's salmon commercial, BMW's online trailers and the teaser campaign for the movie A.I.

Designing a viral campaign takes a lot of creativity, but we believe a viral campaign can be an incredibly cost effective tool to bring traffic to your site.

Banner Design and Placement

Although banners are no longer as popular as they used to be, they can still be efficient if they are just targeted properly. How many banner advertisements have you seen that offered you something that you actually were interested in? Creating a successful banner campaign involves creating banners that communicates effectively and placing these banners in places where they can reach the target market and catch their attention.

We prefer other marketing tools, but banner advertisements are gaining popularity in marketing campaigns for increasing brand awareness because of their low cost per exposure. You don't always need people to click an advertisement to get a message across.

Our Services /